Marketing

4 Tunes has initiated many marketing campaigns.

ie Music Music Week adRobbie Williams was briefly out of contract in 2002, so 4 Tunes constructed a launch campaign for the album ‘Escapology’ to be released independently in the UK and Germany, with European sales solicited by a ground-breaking Intranet site.

The Best Of Van Morrison, Volume 3Van Morrison was similarly out of contract when 4 Tunes assisted him in planning re-releases of his catalogue as well as compiling and packaging three albums: ‘Live At Austin City Limits Festival’, ‘Van Morrison At The Movies’ and ‘The Best Of Van Morrison, Volume 3’. The last two were released via EMI Records in 2007.

Tara Blaise4 Tunes has consulted to Irish-based label Spokes Records, owned by Corrs manager John Hughes.  UK distribution was via Pinnacle Entertainment, while 4 Tunes handled UK marketing. Releases included ‘Balance’ by Mark Edwards, and ‘Dancing On Tables Barefoot’, the acclaimed debut album by singer/songwriter Tara Blaise.

Music Week Marketing AwardAndy Murray has won the Music Week Marketing Award twice: once for the Stiff Records ‘Be Stiff’ tour involving a specially-chartered train, and again for the album campaign for ‘Graceland’ by Paul Simon (Warner Bros Records, UK).

4 Tunes wrote and presented a 2-day course in International Music Marketing for the Academy of Contemporary Music in Guildford.