Marketing
A 45+ year career in the music business that encompassed retail, PR, magazine editing, music video, independent labels and major record company marketing, recordings, music and DVD production and International marketing involves a long list of artists and campaigns, but some of the better-known would include: The Corrs, Tracy Chapman, Harry Potter soundtrack, Madonna, Robbie Williams, AC/DC, REM, Rod Stewart, Eric Clapton, Van Morrison, Level 42, Fleetwood Mac, Paul Simon, Spinal Tap, Haircut 100, Elton John, Dire Straits, Big Country, Michael McDonald and Tears and Fears.
Special projects included Paul McCartney’s ‘Get Back’ film, The Gipsy Kings’ ‘Volare’ video and The Corrs, including being credited as Executive Producer on their ‘Unplugged’ CD/DVD, and ‘Jupiter Calling’ album, shepherding Spinal Tap on promotional tours of Scandinavia, Germany and Australia, plus consultancy to One Fifteen management on David Gilmour, Syd Barrett and selected Pink Floyd projects.
Robbie Williams
Robbie Williams was briefly out of contract in 2002, so 4 Tunes constructed a launch campaign for the album ‘Escapology’ to be released independently in the UK and Germany, with European sales solicited by a ground-breaking Intranet site.
Van Morrison
Van Morrison was similarly out of contract when 4 Tunes assisted him in planning re-releases of his catalogue as well as compiling and packaging three albums: ‘Live At Austin City Limits Festival’, ‘Van Morrison At The Movies’ and ‘The Best Of Van Morrison, Volume 3’. The last two were released via EMI Records in 2007.
ACM Guildford
4 Tunes wrote and presented a 2-day course in International Music Marketing for the Academy of Contemporary Music in Guildford.
Music Week Marketing Award
Andy Murray has won the Music Week Marketing Award twice: once for the Stiff Records ‘Be Stiff’ tour involving a specially-chartered train, and again for the album campaign for ‘Graceland’ by Paul Simon (Warner Bros Records, UK).